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Privacy Policy

HNUEF is committed to respect and protect your privacy. This Privacy Policy describes our policies on the collection, usage and disclosure of information about you in connection with your use of our Services, including those offered through our website, emails and mobile application (“App”) (collectively, the "Service(s)"). The terms "we" and "us" refer to HNUEF, which is a fashion clothing brand and is registered under M/s Mapashe Ventures Pvt. Ltd, a company registered under the Companies Act, 2013 and caters the Indian market. The objective of this document is to ensure your awareness about the practices for collecting, using, disclosing and processing your information.


This policy applies only to information that we collect through our Services. This Privacy Policy does not apply to:

  • any information you may directly or indirectly provide to, or that is collected by and from, any third party including user(s) of our Services with whom you are willing to transact offline. We strongly encourage and suggest you to consult directly with such other/third parties (including user(s)) about their privacy practices.
  • any information you may provide to, or that is collected by and from, while on third party (including user(s)) Websites or Application. We strongly encourage and suggest you to carefully read the privacy policies on those third party Websites or Application before providing any of your information on such Websites or Applications.

Please read this policy carefully to understand our policies and practices regarding your information and how we shall treat it. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using our Services, you agree to this Privacy Policy. This policy may change from time to time, your continued use of our Services after we make changes is deemed to be an acceptance of those changes, so please check the policy periodically for updates.


We collect and store several type of information about users of our Services, including information, but not limited to, by which you may be personally identified and contacted, if required. We collect this information directly from you when you provide it to us.

Information you provide to us

The information we collect on or through our Services may include, but not limited to:

  • Account Creation and Information: For availing our Services through the Website/ Application, Account creation is required. You may choose to create an account and provide us with your basic information in order to use the Services. This information may include your name, email address, postal code, State, Country, password, mobile phone number and demographic information (age, gender, etc.).
  • Contents: Information you provide through our Services will include information in your account profile as mentioned earlier. 
  • Transactional information: For the purpose of payment of Services and other charges as may be applicable, we may collect and store information about you to process your requests and automatically complete form(s) for future transactions, including (but not limited to) your phone number, address, email, net banking, billing information and credit or payment card information. This information may be shared with third-parties which assist in processing and fulfilling your requests, including Payment Card Information (“PCI”) complaint payment gateway processors.

By submitting details of your net banking, credit or debit card account information through our Services, you expressly consent to the sharing of your information with third-party payment processors and other third-party service providers. When you initially provide details of your net banking, credit or debit card account through our Services in order to pay various applicable fees, as mentioned herein, we provide the details of your net banking, credit or debit card account to our third-party payment service provider(s). These third party service provider(s) may store the details of your net banking, credit or debit card account so you can pay the billed amount conveniently in future. We do not control the privacy practices of such third party service provider(s). Please contact these third party service provider(s) directly if you want to learn about their privacy practices.


A cookie is a small text file that is stored on your computer that is used to recognize the user (as a registered user) when the user visits website, clothes preferences and settings, deliver content, perform research and analytics, track usage and assist with security and administrative functions. We do not use cookies to render our Services. We do not control the practices of such user(s), social media services, third party service providers and other third parties and their privacy policies govern their interactions with you. We do not control the use of cookies by the user(s), social media services, third party service providers and other third parties.


We use your information for many purposes including but not limited to:

  • Send you communications that you have requested or that may be of your interest,
  • We may use your mobile phone number to allow you to log in to your account. Your mobile phone numbers may also be used for providing you the Services as requested by you and also for sending promotional messages and other messages as may be required. We may also share your information with others for various reasons. What information we make available to other persons depends on the nature of our relationships with them.
  • We may use your email address to send you information regarding your account or products and services in which you are interested in buying, send you confirmations (of your registration, payment of invoices, etc.), send you messages as part of our Services and send you other promotional messages/mails and other messages as may be required,
  • For any other purpose with your consent.


We may disclose the information that we collect or provided by you, as described in this Privacy Policy, in the following ways:

General disclosure

  • To contractors, service providers, employees and other third-parties whose services we use to support our business.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of M/s Mapashe Ventures Pvt. Ltd assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Mapashe about the users of our Services are among the assets transferred.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • We may share your information in any other circumstances where we have your consent.
  • We may use or disclose user information in response to a legal request, such as a subpoena, court order or government demand, to comply with the law, to investigate or report illegal activity, to protect the legal rights of Mapashe, our customers, our Services or users of our Services, or to enforce our rights or defend claims.
  • To enforce or apply our Terms of Use, mentioned on HNUEF Website, and other agreements, including for billing and collection purposes.
  • We may share your information with outside service providers that we use for a variety of purposes, such as to send  emails and messages to you on our behalf, push notifications to your mobile device on our behalf, help us analyze use of our Services and process and collect payments.
Information Shared with Analytics Companies

We may allow analytics companies to use tracking technologies to collect information about our users' computers or mobile devices and their online activities. These companies analyze this information to help us understand how our services are being used.


Our Services are not intended for use by any person under the age of 18 years. We recognize that person under the age of 18 may not fully understand the consequences of submitting personal information and getting into a contract or an agreement. We do not knowingly allow any person under age of 18 to register for any Service and we do not knowingly collect any personally identifiable information from any person under age of 18.


When you sign up for an account, you are opting in to receive emails from us.


This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of our Services.


We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security, therefore you agree to indemnify and defend holding us and our affiliates, employees, agents etc. harmless in such a situation, if it so arises.


User(s) may choose to terminate the account at any time by clicking “Delete Account” option available on your profile. We may retain information about you for the purposes authorized under this Privacy Policy unless prohibited by law. For example, we may retain information to prevent, investigate or identify possible wrong doing in connection with the Services or to comply with legal obligations. Further, Mapashe may terminate the user account and deny access to the Services in its sole discretion for any reason or no reason.


The Services may contain website address of third-party Websites. Your use of these website addresses may result in the collection, processing or sharing of information about you, depending on the features. Please be aware that we are not responsible for the content or privacy practices of other Websites or Services which may be linked and/or mentioned on our Services. We do not endorse or make any representations about third-party Websites or services. Our Privacy Policy does not cover the information you choose to provide to or that is collected by these third parties. We strongly encourage you to read such third parties’ privacy policies.


We reserve the right to amend this Privacy Policy from time to time to reflect changes in the law, our data collection and use practices, the features of our Services, or advances in technology. Please check this page periodically for changes/modification. Use of information we collect is subject to the Privacy Policy in effect at the time such information is used. If we make any material changes/modifications to this Privacy Policy, we will post the changes/modifications here. Please review the changes/modifications carefully. Your continued use of the Services following the posting of changes/modifications to this Privacy Policy will constitute your consent and acceptance of those changes/modifications.

Contact information
If you have questions, please contact us at:

HNUEF a brand under M/s MAPASHE Ventures Private Limited
Email: info@hnuef.com