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About Us

Our Mission: "Every Product of ours should make you feel good about yourself "


Hnuef, where the letter “H” is silent, is a clothing brand for women’s wear. The brand name carries a story behind it. Briefly we would like to share the same. “Nuef” is old French for number “9”. This number is not only the highest single digit number in the decimal system but also carries other significant values. In numerology, amongst other qualities, it denotes ambition, intellectualism, finalization, rhythm, justice. Through the vintage version of number 9, Hnuef with its modern design, has a tinge of old Indian craftsmanship in the garments.

In addition to this, Hnuef also believes in “Sustainable Fashion”, very often known as green fashion. This means usage of natural fibre and eco-friendly materials in what is being tailored at Hnuef. Considering that the apparel industry is the world’s second largest industrial polluter, going green is not an option but is the need of the hour. Being as a stakeholder in the fashion eco-system, Hnuef believes in producing and delivering clothes to its customers in the most environment friendly way and economically sustainable manner. In fact big corporate houses are taking initiatives and focusing on business models towards “improved suitability” as part of their corporate social responsibility (CSR). Perhaps Hnuef’s efforts in such contribution might be a drop in the ocean but our intent and spirit are in the right direction.

In order to deliver the best to our customer, we focus on the quality of the product by ensuring to design your clothes from the finest fabrics and we take pride in not leaving any detailing unnoticed. We are deeply rooted to Indian ethnicity and we value what our ancestors have left behind for us as legacy. It is therefore Hnuef from the stage of sourcing the fabric till the final finishing of the garment ensures using natural materials and encourages zero-waste. In other words, our efforts have made us a classic blend of traditional yet contemporary. Hnuef is a new brand but we go long back in our roots to deliver what we offer. We do our bit for you to be on Cloud “9” because what you wear is all what we care.

Our exclusive collection comprises of:

  • Ecru Play - Ecru is the delicate fawn tint of unbleached natural fabric. It drapes beautifully over the body allowing for a breathy and versatile wearing experience. The collection represents the familiar flow of cotton paired with a twist of modern silhouettes.
  • Ocean Deep - Cool ocean patels and soft airy fabric, bring with them a sense of inimitable calm. A fresh and lively way to turn away the Monday Blues. Ocean Deep is an easy on the eyes as it is versatile, going well with skirts or trousers.
  • Inner Peace - Tranquil colours and an emphasis on simplicity make our Inner Peace collection a must have for the Zen inside. Less is more, has never rang truer than with these fabulous pastel shades and minimalist modern cuts.
  • Wild Reverie - A fresh addition to your after dark repertoire, with Wild Reverie, modern apparel takes on an opulent attitude. Pastels, dark brown, black and white, the sartorial wild child brings to you colors galore.
  • Dry Biome – Inspired by Mother Nature, Dry Biome evokes a sense of warm, nourishing earthiness. It is the sort of soil effect that our farmers are renowned for poise and balance are at the core of this collection, a must have for every wardrobe.
  • Weasel - Hnuef takes immense pride in introducing its "Weasel" collection. We have tried to reflect the qualities of a self-made successful woman of the present times. The inspiration of this collection comes from "Weasel" which is a mammal and it survives in challenging weather when the need arises. It turns into snowy white in color to protect itself. This collection targets those women out there who although are self-made and successful but somehow lacks in their outfit. We aim that by wearing these garments such women will reflect their inner qualities through this collection. The color of my dress is inspired by Weasel’s challenging phase of survival, which is white.